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One third of people cannot give up fast food
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A matter of taste?
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Global survey "weighs" up the issues |
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British and American women link food and mood |
37% exercise so they
can indulge |
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19% of UAE respondents
battle the bulge with
herbs or supplements |
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You eat a huge greasy hamburger for lunch then carefully crunch on a few lettuce leaves for dinner.
You go for a run and light up that cigarette as you recover. You choose a low-fat meal and wash it
down with three beers. Strange? Not really. Perhaps not ideal behaviour... but it is surprisingly normal.
Synovate conducted its second global 'Healthy Living' survey in February 2009 on health, weight control
and attitudes to food and exercise – and discovered that, when it comes to food and weight –
people are not always logical.
The pizza paradox
Tucking into tacos, nibbling on nuggets and chowing-down on chips. More than a third of all
respondents across the 12 markets surveyed say they like fast food too much to give it up.
>>MORE
This year's number one fast food nation... (would you like fries with that?)
Everyone knows that the United States of America (US) and the United Kingdom (UK) have populations
that consume large amounts of fast food. Indeed, last year's number one fast food nation was the UK
with 45% agreeing that they like the taste of fast food too much to give it up, just pipping the US
at the post (where 44% agreed). But this year both nations have been resoundingly trounced in terms
of fast food addiction... >>MORE
Tackling the tub
Your jeans must have shrunk in the dryer, right? You couldn't have possibly put on that much, could you?
This moment happens to most of us from time to time (and some of us almost daily), so what strategies do
people around the world use to battle their bulges?
>>MORE
Operation Bikini
Like the people of the UAE, Brazil and Spain were two other markets with people who seem to throw multiple
strategies at losing weight. Also like the UAE, the motivations for doing so may be more around looking good
than being healthy. As Synovate Spain's Managing Director Julio Vidosa says, it's all about 'Operation Bikini'.
>>MORE
The Bridget Jones effect
Alcohol units 4 (oops); cigarettes 0 (VG); calories, one Mars Bar and small salad, should be 1,500 if I don't
eat dinner...
When Renée Zellweger, an American, signed on to play the very British Bridget Jones in the 2001 movie, the
producers may have been making more of a statement than they realised... it turns out the two groups who are
most likely to link food to mood, emotionally eating their way through life, are American and British women.
>>MORE
Chinese takeouts
As China becomes a major world player, its people become more and more exposed to the influences of other
cultures – both good and bad.
>>MORE
The weighty issue of obesity
Is obesity the Government's fault? Is it society? Who's to blame?
>>MORE
About the Survey
Numbers of people surveyed
BR
600
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BG
1000
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CA
900
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CN
2000
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IN
1000
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MY
1000
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NL
1000
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SP
500
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SW
500
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UAE
600
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UK
500
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USA
500
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This In:fact survey on healthy living was conducted online, via telephone and face-to-face in February 2009
across 10,300 respondents in twelve markets – Brazil (BR), Bulgaria (BG), Canada (CA), China (CN), India (IN),
Malaysia (MY), the Netherlands (NL), Spain (SP), Sweden (SW), the United Arab Emirates (UAE), the United
Kingdom (UK) and the United States of America (USA). To learn more about healthy living findings in Australia, please
lauren.robb@synovate.com?subject=Enquiry: A matter of taste? Global survey "weighs" up the issues">
contact us.
We believe in our subscribers' privacy rights. The data
you provide us will not be shared with third parties.
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Kelly Patto
Ankush Bhanot
